Brand & Our Story

Extraordinários™ is a botanical perfumery and cosmetic Indie brand. Its products are premium, 100% pure, vegans and sustainable. A brand that brings together nature and science, product design highly effective and significant, provides experience for people who want to take care of themselves in their entirety, mind-mind-body. Extraordinários™ is committed to holistic philosophy, systemic and clean beauty; its products make use of botanical richness, especially
from Brazilian biomes. Extraordinários™ products are 100% ethical, friendly towards people, animals and the planet.

EXTRAORDINÁRIOS ™ GOLDEN CIRCLE

OUR JOURNEY

At the age of 34, a painful experience, stress followed by breast cancer, is going to change the life of Soon Hee, the founder of the brand.

She didn’t respond to conventional treatments, so she has begun a journey in search of her emotional and physical health.

In this way, she discovers the Zen Path, engages in monastic life, studies alternative medicine and systemic, natural and holistic aesthetics, which contemplates the connection of body, mind and spirit.

During this journey, she remembered essential oils, which had been very popular in France when she was a student in Paris. Having expertise in aromatherapy, eastern nutrition and herbal medicine, she decides to create healing products and services for herself and others. Products and services for inner and outer wellness.

In 1998 she founded Serenity Spa Zen with an emphasis on therapies and treatments for stress, chronical fatigue and systemic beauty. During this period, she developed the products used in the spas, totally based on botanical richness.

Em pouco tempo Serenity Spa Zen tornou-se a maior rede de spas zen no Brasil, chegando a dezenas de unidades.
Within a few years, Serenity Spa Zen has become Brazil’s largest spa business, with dozens of units.

In 2017, she founded «Extraordinários Botanicals» focuses in natural clean beauty products as a way to engage and influence a larger number of people matching the expectations of contemporary well-being. Exrtaordnários products, based in the holistic concept spirit-mind- body, act simultaneously in inner and outer health and beauty. To help with the company’s growth, Adriana Fangmann, former Serenity Spa Director, joined Soon Hee bringing her expertise in traditional medicinal plants and sustainability.