Soon Hee is a mother, entrepreneur, researcher and speaker. She graduated in Political Science and International Economics in the United States and in Urban Planning and Educational Science in France. She was trained for 7 years in traditional Buddhist medicinemand oriental aesthetics in Zen temples in Brazil.
She has worked in several professional sectors, including civil engineering, communication and well-being. In 1998, after a painful experience with stress and cancer, she started Serenity Spa Zen, which became the largest spa company in Brazil, with dozens of units. During this period, she developed products based on aromatherapy and phytotherapy for customers of spas and for herself. She seeks to lessen the effects of the disease on her health and to balance changes in her appearance, skin and hair texture and emotional fluctuations.
In 2017, she created Extraordinários Botanicals™ with its exclusive products made with botanical ingredients according to the precepts of clean beauty. Her icon statement is “nothing is more sophisticated than nature”
Extraordinários Botanicals™ is Soon Hee’s evolving performance reflecting his studies and experiences in unique products to reach and influence more people. She creates the concept of Systemic Beauty and Holistic Well Being. Both based on the dynamic balance between physical health, emotional health and spiritual health, of this balance becomes the self- expression. Being in systemic beauty and in holistic well-being is something extraordinary, being this the origin of the brand name.